This post was originally written for Decoded.com in August 2014, but was republished on my personal blog due to changes in the website’s structure. It’s 10 a.m. You’re sitting at your desk, staring at your computer screen and wondering how fast the time will go by until lunch. You open your browser and switch over to your favorite blog or social site and … Read More 5 Ways to Solve Content Creativity Frustration
This post originally was written for Decoded.com in July of 2014, but has been republished on my blog as they’ve changed the website’s structue. As a first time business owner, writing a proposal for acquiring clients was a brand new concept to me. In college, I was taught how to write a public relations campaign, but not a proposal. (A skill I never … Read More 9 Steps to Writing a Creative Proposal
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I’ve had the pleasure of working for a few companies before starting my own, and each one has taught me something valuable about business and how public relations work hand in hand. The best lesson I’ve learned to date is simply to be honest. Brutally honest.
Social Media as a business function is fun, sure, but there’s much more to it. You have to show results and how it affects the bottom line–just like everyone else. Brian Solis originally shared this, so I’m reblogging: Getting Back to Basics: Why Brands are Getting it Wrong in Social Media.
This was a post from Lauren Gray, who blogs at LaurenKGray.com. I can’t imagine many worse ways to publicize a company on Valentine’s Day; take a look at how Atlantic Station used an employee’s plans to breakup with her boyfriend as a marketing strategy: Valentine’s Day Breakup Marketing Ploy Badly Received.