Tag: campaign

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9 Steps to Writing a Creative Proposal

This post originally was written for Decoded.com in July of 2014, but has been republished on my blog as they’ve changed the website’s structue.   As a first time business owner, writing a proposal for acquiring clients was a brand new concept to me. In college, I was taught how to write a public relations campaign, but not a proposal. (A skill I never … Read More 9 Steps to Writing a Creative Proposal

Hold the Whip! Childhood Obesity and Public Relations

According to several resources and examples brought forward by the Food Research and Action Center, it’s estimated that in recent years, about one-third of children and adolescents are overweight or obese. Let me repeat that: About one-third of children and adolescents are overweight or obese. What does overweight or obese mean exactly? To be considered overweight, your BMI (or Body Mass Index) must be in the … Read More Hold the Whip! Childhood Obesity and Public Relations