If branding is huge in Public Relations, then it’s huge on an everyday level. While promoting your organization, you are also your own walking brand. So in order to preserve your namesake and avoid minor malfunctions, check out these tips for everyday use in the workplace. 1. Use a straw. If you must have your Starbucks (or coffee) every morning, like I do, then you … Read More 7 tips for a PRofessional: How to look, feel and act at the top of your game
After observing crises over the past four weeks, a few concepts that ring true time and time again are the following: – communication has to be mutual to be most effective – establishing a good connection before a crisis helps prevent one – react as quickly as possible, even if details aren’t all there – do the right thing: apologize I think … Read More Crisis Week 5: The takeaways
Over the next four weeks, I’ll be observing crises in communication and analyzing what went right or wrong in my opinion. Feel free to comment your own thoughts! ————————————————————————————– Today is the Congressional vote for a bill that sparked the biggest online protest to date. Last Wednesday some websites including Google, Wikipedia (in English), Reddit and a few others blacked out their homepages or … Read More Crisis Week 1: SOPA and PIPA protest: How did organizations respond?
So many times when I mention majoring in Public Relations, I get the head nod, the “mmm” or the plain blank face. Unless you have studied some sort of communication or heard it from a movie, no one really knows much about it except that it’s “like marketing”. I agree that they go hand in hand, but for those of you who aren’t quite … Read More What is PR anyway?