Tag: crisis

Valentine’s Day Breakup Marketing Ploy Badly Received

This was a post from Lauren Gray, who blogs at LaurenKGray.com. I can’t imagine many worse ways to publicize a company on Valentine’s Day; take a look at how Atlantic Station used an employee’s plans to breakup with her boyfriend as a marketing strategy: Valentine’s Day Breakup Marketing Ploy Badly Received.

Hold the Whip! Childhood Obesity and Public Relations

According to several resources and examples brought forward by the Food Research and Action Center, it’s estimated that in recent years, about one-third of children and adolescents are overweight or obese. Let me repeat that: About one-third of children and adolescents are overweight or obese. What does overweight or obese mean exactly? To be considered overweight, your BMI (or Body Mass Index) must be in the … Read More Hold the Whip! Childhood Obesity and Public Relations

Do You Really Know Your Neighbors? The Social Networking Site That’s Making A Splash

What you already know: Social Media is changing the way people interact. So many people have dreams of becoming the next big website to compete with Facebook; yet sometimes you can’t predict what exactly will go viral. One thing Facebook is lacking; however, is the ability to connect within your community. Local businesses and neighbors might be on the website but there isn’t much … Read More Do You Really Know Your Neighbors? The Social Networking Site That’s Making A Splash

7 tips for a PRofessional: How to look, feel and act at the top of your game

If branding is huge in Public Relations, then it’s huge on an everyday level. While promoting your organization, you are also your own walking brand. So in order to preserve your namesake and avoid minor malfunctions, check out these tips for everyday use in the workplace. 1. Use a straw. If you must have your Starbucks (or coffee) every morning, like I do, then you … Read More 7 tips for a PRofessional: How to look, feel and act at the top of your game

Crisis Week 5: The takeaways

After observing crises over the past four weeks, a few concepts that ring true time and time again are the following:   –          communication has to be mutual to be most effective –          establishing a good connection before a crisis helps prevent one –          react as quickly as possible, even if details aren’t all there –          do the right thing: apologize   I think … Read More Crisis Week 5: The takeaways