Tag: definition

My name is Lauren, and I’m a Coffee Snob.

And with good reason. Here’s the deal. Everyone has their own version of ‘good coffee’. Mine just happens to be better.   Phase 1: The Beans Did you know there are two types of coffee beans? Arabica and robusta beans vary greatly in their cultivation and growing method, quality and taste. This is why you can’t walk into a Starbucks and expect it to taste … Read More My name is Lauren, and I’m a Coffee Snob.

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Social Media as a business function is fun, sure, but there’s much more to it. You have to show results and how it affects the bottom line–just like everyone else. Brian Solis originally shared this, so I’m reblogging:   Getting Back to Basics: Why Brands are Getting it Wrong in Social Media.

Social Media: Are you participating or just present?

Face it: without an online social media presence, you no longer have much of a presence. Does this mean it’s the best way to handle all business? Does this mean you must be on every social network to be successful? No. But what it does mean is that your name or business is more likely to be found if you’re online and engaging, and the thought- gasp- … Read More Social Media: Are you participating or just present?

What is PR anyway?

So many times when I mention majoring in Public Relations, I get the head nod, the “mmm” or the plain blank face. Unless you have studied some sort of communication or heard it from a movie, no one really knows much about it except that it’s “like marketing”. I agree that they go hand in hand, but for those of you who aren’t quite … Read More What is PR anyway?