+ job tips
by Lauren Lox
I’ve had the pleasure of working for a few companies before starting my own, and each one has taught me something valuable about business and how public relations work hand in hand. The best lesson I’ve learned to date is simply to be honest. Brutally honest.
by Lauren Lox
Since the dawn of the Internet (long ago when Al Gore created it), the ability to get information quickly has mesmerized us. Even when we sat there waiting for AOL to just please get past step 4… because we knew it was the gateway to step 7, with the phone line screaming through the static… we couldn’t wait to hear, “You’ve Got Mail!” If … Read More Do You Read Past the Headlines Anymore?
by Lauren Lox
Social Media as a business function is fun, sure, but there’s much more to it. You have to show results and how it affects the bottom line–just like everyone else. Brian Solis originally shared this, so I’m reblogging: Getting Back to Basics: Why Brands are Getting it Wrong in Social Media.
+ humor, Random, social media
by Lauren Lox
This was a post from Lauren Gray, who blogs at LaurenKGray.com. I can’t imagine many worse ways to publicize a company on Valentine’s Day; take a look at how Atlantic Station used an employee’s plans to breakup with her boyfriend as a marketing strategy: Valentine’s Day Breakup Marketing Ploy Badly Received.
by Lauren Lox
As students, our education serves many purposes- but let’s cut to the chase. We’re all looking for jobs, and an agency tour is one of the best (and probably my favorite) way to get insightful advice and find out what the real world does outside of our classroom settings. If you know me, then you know I’m a huge advocate for an organization that … Read More Joint ‘Ad’venture: 7 Tips from an Agency
LAUREN LOX 