Category: Research

Joint ‘Ad’venture: 7 Tips from an Agency

As students, our education serves many purposes- but let’s cut to the chase. We’re all looking for jobs, and an agency tour is one of the best (and probably my favorite) way to get insightful advice and find out what the real world does outside of our classroom settings. If you know me, then you know I’m a huge advocate for an organization that … Read More Joint ‘Ad’venture: 7 Tips from an Agency

Hold the Whip! Childhood Obesity and Public Relations

According to several resources and examples brought forward by the Food Research and Action Center, it’s estimated that in recent years, about one-third of children and adolescents are overweight or obese. Let me repeat that: About one-third of children and adolescents are overweight or obese. What does overweight or obese mean exactly? To be considered overweight, your BMI (or Body Mass Index) must be in the … Read More Hold the Whip! Childhood Obesity and Public Relations

How to Customize Your Social Profile in 2012

Every website has different photo dimensions and rules to what you can adjust on their website. They need all pages to look similar so the site is easy to recognize but that leaves little to the imagination. How can each of us show our personality or our brands if we’re only given so much space to do it? Well, we probably will never get … Read More How to Customize Your Social Profile in 2012

Social Media: Are you participating or just present?

Face it: without an online social media presence, you no longer have much of a presence. Does this mean it’s the best way to handle all business? Does this mean you must be on every social network to be successful? No. But what it does mean is that your name or business is more likely to be found if you’re online and engaging, and the thought- gasp- … Read More Social Media: Are you participating or just present?

Show me, Don’t tell me!

We’ve all heard the cliche about actions speaking louder than words-and as the vice president of my PRSSA Chapter I’ve learned the real importance of that phrase. My Chapter is full of wonderful members with great ideas, but after some time I noticed a pattern developing. The ideas were coming in at full speed but their execution had a long turnaround. While I was … Read More Show me, Don’t tell me!